Meet B.
Your shopping brain, your style memory, your honest friend — all in one place.
She turns your inspiration into your actual wardrobe.
You know that version of yourself you keep saving on Instagram?
She's trapped in 47 open tabs and a cart you'll never check out.
Saved it.
Liked it.
Screenshot it.
Added to cart.
Told yourself you'd come back to it.
You didn't.
It's fine. We all do it.
What if someone was keeping track of all of it?
Quietly. In the background.
Connecting the dots you don't have time to connect.
She sees the dress you clicked on twice.
The brand you keep going back to.
The colour you always stop scrolling for.
She's paying attention so you don't have to.
This is your phone with B in your life.
9:41●●● WiFi 🔋
Hey babe
Here's what I found for you today
Sale Alert
That coat you saved? It's 30% off. Want me to grab it?
Style Match
Found tees that would bring out your eyes — under budget.
Heads Up
Your Sunday dress won't arrive unless you checkout tonight.
Talk to B...
Then she acts.
That blazer you've looked at 3 times this week? 30% off.
And it goes with the trousers you saved last month.
You're under budget. Want me to grab it before you overthink it?
Intrigued? Get early access.
You're on the list.
Just tell her what you need.
Like texting a friend who happens to know every shop in the world.
I need a dress for Saturday. Under £80. I want to feel confident.
I know you prefer a longer hemline — everything I show you will have that. Give me 2 minutes.
3 options. My pick? Satin midi, & Other Stories, £65. It's the most you.
Don't know what you want?
Neither do most people. Just talk.
I'm bored of everything I own
Noted. New energy or working with what you've got?
I saw this girl on the tube and she looked incredible. Kind of French, effortless
Say less. I've pulled 5 pieces. All your budget. All that vibe.
Tell her everything.
What you love. What you hate. What makes you feel amazing and what you'd rather not show.
9:41●●● WiFi 🔋
B's notes about you
She remembers so you don't have to
Your style
Warm tones
Longer hemlines
Minimal jewellery
Sézane
& Other Stories
Your rules
No polyester
Doesn't show upper arms
Always size 10
Budget
Monthly limit £200
Spent this month £127
Remaining £73
She keeps it all safe — and filters everything through it.
She doesn't just shop for you.
She shops for your whole life.
Remember those socks I got for Jake with the blue stripe? He's obsessed. Get him more.
Same brand, same style, 3-pack. He's still a size 9 right? Ordering now.
Also my mum's birthday is in 2 weeks and I have zero ideas
She loved that scarf from last year. I found one in the green she wears all the time. £45. Want me to wrap it up?
She keeps profiles for everyone you care about. Sizes, tastes, what worked, what didn't.
Want her in your life? Join the waitlist.
You're on the list.
She finds the sale.
The code.
The better version of the thing you were about to overpay for.
Before you even think to look.
And when it's not right —
she tells you.
No bad outfits. No wasted money. No polite lying.
Send her anything.
She figures it out.
She works for you.
Not the brands.
Like shopping with someone who actually has your back.
I named her after my best friend.
But she's yours now.
What do you want to call her?
"Hey! B here — I found that bag you were looking at and it's 20% off. Want it?"
What you tell her stays with her.
Your data, your body, your insecurities — that's between you and her.
Your insecurities stay between you
She's almost ready.
Want to be first?
You're on the list. She can't wait to meet you.